Why choose Adria?
Why design management matters at Adria Mobil.
"Ten years ago, if you asked a hundred consumers what they thought about Adria, they would know it for two things: quality and price. If you were to do the same thing today, the consumers would recognize Adria for its quality and design."
The words of Adria Mobil’s sales and marketing executive director Matjaž Grm,
as he shared with us, the latest international consumer research on the Adria brand.
Slovenia-based company Adria Mobil Group is one of the biggest recreational vehicle and mobile home companies in Europe.
Presented through a wide dealership network across 30 EU markets, it is considered one of the leading brands, based on a high brand image, well-recognized design of its products, and high perceived quality resulting from state-of-the-art manufacturing.Positive consumer feedback, the consistent growth in Adria sales and proliferation in independent awards are rewards for a company, which now puts design at the heart of its business strategy.
Anton Kastrevc, Executive research and development director and Matjaž Grm, Executive sales and marketing director.
German Design Council
- Automotive Brand Contest
Award winner for product
and communication design.
Adria Astella
wins Best of Best award
in Automotive Brand Contest
and Red Dotdesign award.
The Automotive Brand Contest is the only international design competition for automobile marques, run by the German Design Council, to honour outstanding product and communication design. An interdisciplinary jury awarded this to the Astella against criteria of overall concept/brand fit, product aesthetics and functionality.
This award followed Astella winning a 2020 Red Dot design award, the prestigious international design prize awarded by Red Dot GmbH & Co.
Matjaž Grm commented:
"With Astella we are already delivering the future design concept of our next generation caravan range. We redefined the luxury holiday experience with the best experience a caravan and a mobile home can deliver. It appeals to consumers who want the ultimate experience in their own holiday home at fixed location or having it as moveable unit which our consumers can tow themsleves.
With these awards we are the only RV manufacturer getting such recognition in field of design excellence and this is more confirmation that our product development strategy, led by our product management, based on consistent design management and with proven quality and functionality developed with our R&D colleagues, is bringing the Adria brand to the next level."
