Inspiring adventures
The recreational vehicle story

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Our collective desire for getting back to independent travelling, has perhaps never been so acute, so how well suited is a recreational vehicle for this new world we now live in?
The Recreational Vehicle Story.

Recreational vehicles date back over a century and follow the story of the automobile but became popular from the 1960’s when car ownership and the demand for holidays boomed. First came caravans, then motorhomes and campervans, each fulfilling the same dream, the freedom of independent travel, which still proves strong today.


5
benefits of
owning an Adria RV.

Adria recreational vehicles offer many lifestyle benefits, which now seem more relevant than ever, giving the freedom to avoid the crowds, the airports and hotels and to holiday in your own living space.

So, as we all navigate these extraordinary challenging times an RV might just be one good way of finding some future holiday normality, as times and conditions allow.
ADRIA AT 55
THE HOLIDAY STORY

55 years on from the first Adria caravan, the world is so different today, yet the allure of independent adventures remains strong.

then.

The 1960’s, still influence the way we live and how we holiday, over half a century later. The cultural and political revolution swept the Western world. You felt you could do pretty much anything, in a new era of personal freedom. Caravanning became popular, driven by the simple pleasures of living outdoors.
now.

A boom in independent holiday travel fostered by the internet and dramatically curtailed by the pandemic. For many, the RV is still essential to this sense of freedom, of having your own accommodation… and just going. Vehicle choice is greater than ever and levels of comfort and technology bare no comparison.
TOP TRENDS
From Camping to Glamping.

The word ‘glamping’ first used in 2007, but the trend for posh camping really took off in the past decade.
Wellness not wealth.

A shift to “wellness” not material belongings, with a concern for health and being in nature. Experiences are the new luxury. Rather than splashing out on designer goods, people now spend it on “memorable experiences”.
#Hashtag holidays.

This era of social media where a picture can be worth a thousand words, driving holidaymakers to iconic spots for that priceless photo. For a new generation the lure of a simpler, freer, #Vanlife reminiscent of the 1960’s is now a trend.
#Staycations.

And after the disruption of 2020, who knows what will be next, maybe having your own mobile accommodation but not venturing too far from home will become a thing.
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