The new Astella
breaks all the rules.
The all-new Astella. Is it a new luxury caravan? Or is it a new mobile home? Or is it both? The development team at Adria won’t be drawn one way or the other, because the reality is that the new Astella fulfils both roles. Yes, you can tow it like a conventional caravan and yes, it makes a perfect mobile home (or static caravan, if you like) which can be placed right there in nature and easily moved with the right car when you need to move it.
What the Adria team will be drawn on is how special and unique it is. Adria you’ll notice deliberately avoid using either term – caravan or mobile home – they prefer to say ‘the new luxury line, the new luxury experience’. And herein lies the real Astella story.
Style in motion
INSIDER
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Erna Povh, the project leader
Astella.
New luxury experience.
Erna Povh, Adria product manager for caravan programme and Astella Project Leader is uncompromising in her perspective on the Astella project.
“The original Astella was a successful high-end, premium caravan for us a few years ago but when we came to the time to revisit the offer, we decided to be bold and uncompromising. We started with a research programme and talked to lots of caravanners and holiday makers to see what luxury really means to them, how they wished to use such a vehicle and what such a holiday home needs to offer”.
“This led us to a new way of developing and designing the project. It made us reconsider the shape, the line, if you like and we took inspiration from products such as the latest phones. We carried out ergonomy studies of the space and headroom to see what a new design could bring. We worked intensively with partners in the aerospace industry and used wind tunnels and new technologies to create an exterior shape like no other”. “Our other big realisation was that in caravanning there is space for more innovation and for a more luxurious experience, but one which embraces simplicity and purity in the design. The message was that there is true luxury in simple, uncluttered design and a holiday home with smart flowing spaces, combined with sophisticated functionality”.
“The end result, the new Astella, is just so different. It’s a unique offer and will bring new experiences for those seeking either a semi-permanent holiday home perhaps in their favourite spot – like a second home – but one which can also be towed, which makes new luxury adventures a reality”.
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